
In the biz to solve frizz… for good!
Before anyone was talking about humidity protection, our founder Gail Federici was already on a mission to develop the most advanced anti-frizz spray.
Inspired by textile technology, Dream Coat wraps each strand in a weather-proof “coat” that keeps hair glossy, smooth and immune to humidity –even after washing.
“Dream Coat is the most amazing product we’ve ever made – nothing else keeps blown-dry hair from re-frizzing in humidity like it. The water literally beads up and rolls off. For anyone with textured hair, this proprietary tech is life-changing. Other sprays can smooth hair during blow-drying, but nothing compares to Dream Coat for keeping it that way through humidity, workouts, or even overnight. ”
– Gail Federici, CEO
THE CRITICALWOW DIFFERENCE
- We've identified over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair-and banned them all.
- Every product includes at least 2 levels of heat protection'.
✨ Why You'll Love It
MEET THE FIRST-EVER
FRIZZ-FIGHTING TEAM
Color Wow CEO, Gail Federici, + Chief Chemist, Dr. Joe Cincotta, Ph.D. created the first EVER range of products designed to tame and treat frizzy hair. Working together for decades and winning over 70 beauty awards for innovation they have now taken frizz technology to the next level with their ground-breaking humidity-proofing formulas.
Frequently Asked Questions
How to use COLOR WOW DREAM COAT
How to use COLOR WOW DREAM COAT
1. After shampooing and conditioning, apply COLOR WOW DREAM COAT to damp, towel-dried hair.
2. Divide hair in sections, and then spray each section thoroughly (on the surface as well as underneath) to completely saturate hair.
This is very important - we recommend completely drenching your hair to get the most out of Dream Coat.
3. Comb through to distribute product evenly.
4. Blow dry, section by section. Use a brush to hold each section taut while directing dryer heat (set at medium to high temperature) down hair lengths until section is completely dry.
Dream Coat is heat-activated, which means you’ll see the best results from usage if you blow-dry with tension.
Dream Coat lasts through 3 to 4 shampoos, so you don’t need to use it every time you wash your hair.
Can you use COLOR WOW DREAM COAT on dry hair?
Can you use COLOR WOW DREAM COAT on dry hair?
No, COLOR WOW DREAM COAT needs to be applied to wet or damp hair.
Can you use COLOR WOW DREAM COAT every wash?
Can you use COLOR WOW DREAM COAT every wash?
No, you don’t need to use Dream Coat every wash because the results last 3-4 washes.
What does COLOR WOW DREAM COAT do?
What does COLOR WOW DREAM COAT do?
When activated by the heat of your blow dryer along with light tension from a brush, Dream Coat forms an invisible, hydrophobic matrix that does two things:
1) Smooths down outer cuticle layer and compresses each strand into a sleek, silky, supple shape
2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture.
Is COLOR WOW DREAM COAT good for fine hair?
Is COLOR WOW DREAM COAT good for fine hair?
Yes, if your fine hair has a frizzy or unruly texture you're trying to control.
Is COLOR WOW DREAM COAT safe/healthy for your hair?
Is COLOR WOW DREAM COAT safe/healthy for your hair?
Yes it is safe for your hair. The polymer is actually a heat protectant and protects the surface of the hair from heat damage.
COLOR WOW DREAM COAT also contains Calendula extract which has light hydrating properties and Chamomile extract to protect hair color and enrich radiance.
How does COLOR WOW DREAM COAT feel on the hair?
How does COLOR WOW DREAM COAT feel on the hair?
Your hair feels ultra silky, totally natural (supernatural!)
The ultra thin, humidity-resistant matrix that covers your hair is virtually imperceptible and doesn’t make your hair greasy or weigh it down.
If it's waterproof, how do I get it out of my hair?
If it's waterproof, how do I get it out of my hair?
Shampoo removes the product. Effects last through 3 to 4 shampoos.
Can you use COLOR WOW DREAM COAT if you've had a keratin treatment in your hair?
Can you use COLOR WOW DREAM COAT if you've had a keratin treatment in your hair?
Absolutely. Keratin treatments work inside hair strands. Dream Coat works only on the surface. It doesn't interfere with your Brazilian blowout.
Is COLOR WOW DREAM COAT sulfate-free?
Is COLOR WOW DREAM COAT sulfate-free?
Yes, Dream Coat is sulfate-free.
Does COLOR WOW DREAM COAT contain formaldehyde?
Does COLOR WOW DREAM COAT contain formaldehyde?
No. Dream Coat does not contain formaldehyde or any formaldehyde-releasing ingredients.In fact no Color Wow product contains formaldehyde.
Does COLOR WOW DREAM COAT have silicone?
Does COLOR WOW DREAM COAT have silicone?
Dream Coat is a proprietary water-based formula that includes advanced, water soluble organic polymers that contain a small silicone portion. Unlike traditional silicones that can feel greasy or heavy, these modern silicones are designed to be non-oily, non-greasy, and weightless.







