See it in action

    ✨ Why You'll Love It

    check A multi-tasking styling product for wavy hair that delivers the benefits of gels, creams and serums—without the weight.

    check Powered by 3 polymers that moisturize, define and boost shine

    check Delivers bounce and elasticity without stiffness or dulling weight

    check Alcohol-free, non-drying, adds moistureNotes from the Lab

    ✨ Why You'll Love It

    check A multi-tasking styling product for wavy hair that delivers the benefits of gels, creams and serums—without the weight.

    check Powered by 3 polymers that moisturize, define and boost shine

    check Delivers bounce and elasticity without stiffness or dulling weight

    check Alcohol-free, non-drying, adds moistureNotes from the Lab

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      ✨ Why You'll Love It

      check Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume

      check Massive volume plus super healthy hair quality

      check Long-lasting

      check Innovative light, frothy formula for weightless volume

      check Heat protection

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      • Adds weightless volume

      • No alcohol, salt,or stiffening resins

      • Heat protectant

      • Non-drying, non-damaging

      • Proprietary polymer/bamboo blend thickens + adds body

      • Fragrance - free

        THE CRITICALWOW DIFFERENCE

        • We've identified over 70 commonly used ingredients that cause brassiness, dulling, and darkening of hair-and banned them all.
        • Every product includes at least 2 levels of heat protection'.

        HOW TO USE

        DREAM COAT LIKE A PRO

        counter_1 Shampoo, condition, and towel dry.

        counter_2 Divide hair into sections. Spray liberally and evenly on damp (not wet) hair. Do not apply other styling products until after blow drying. Requires blow-drying with tension to activate.

        counter_3 For best results, use every 3 to 4 shampoos.

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        HOW TO USE

        XTRA LARGE LIKE A PRO

        counter_1 Divide hair into sections + apply 2-3 pumps per section (be generous!)

        counter_2 Comb to distribute evenly from roots to ends.

        counter_3 Style as usual.

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        MEET THE FIRST-EVER

        FRIZZ-FIGHTING TEAM

        Color Wow CEO, Gail Federici, + Chief Chemist, Dr. Joe Cincotta, Ph.D. created the first EVER range of products designed to tame and treat frizzy hair. Working together for decades and winning over 70 beauty awards for innovation they have now taken frizz technology to the next level with their ground-breaking humidity-proofing formulas.

        Frequently Asked Questions

        Yes, Dream Coat is sulfate-free.

        No. Dream Coat does not contain formaldehyde or any formaldehyde-releasing ingredients.In fact no Color Wow product contains formaldehyde.

        Apply to the area where you want to add instant volume and blow dry with a brush and heat, keeping the hair lifted and directing heat where you want the volume.

        Yes.

        Yes. All Color Wow products are safe for extensions.

        Dream Coat contains hydrolyzed keratin protein.

        Dream Coat is a proprietary water-based formula that includes advanced, water soluble organic polymers that contain a small silicone portion. Unlike traditional silicones that can feel greasy or heavy, these modern silicones are designed to be non-oily, non-greasy, and weightless.